Concerned by the lack of senior female peers, Lindsay launched a global gender strategy in GroupM, beginning with “Mind the Gap”, an initiative reviewing external barriers to women; pay, flexible working and parenting policies. She then launched Walk the Talk, a global programme aimed at helping senior women identify and overcome any internal barriers. They saw amazing results: accelerated promotions, heightened confidence and ambition, and a powerful women’s network across the agency globally. This success led to change at scale and it is now a global initiative at WPP level. She is now focused on ensuring that women are (at least) shortlisted for all senior roles at WPP, and she personally mentors women of all levels across the WPP network. Externally, Lindsay is an active member of WACL (Women in Advertising & Communications London) serving 5 years on the ExCo and a term as President. Our purpose is to accelerate gender equality in communications and marketing. Alongside programs to accelerate gender equality, they provide inspiration to aspiring female talent via Gather, the annual conference, and quarterly mentoring sessions. She regularly appears on public platforms to champion the importance of gender equality, and writes extensively on the subject.