Serpil has championed a women’s inclusion programme across Vodafone markets, serving as the Chairwoman of Vodafone Group’s “Diversity and Inclusion Steering Committee”. She is committed to helping to increase the proportion of women in management and leadership roles by helping build a pipeline of talent, specifically through initiatives such as “50/50 female/male graduate recruitment”, Vodafone’s pioneering “Global Maternity Policy” and “ReConnect”, the world’s largest recruitment programme for talented women on career breaks. Serpil also launched the ‘Connect’ initiative in 2017, a commitment at Vodafone to provide 50 million unconnected women in emerging markets with access to mobile technology, thereby narrowing the gender connectivity gap by 2025. This initiative is designed to provide specific products and services for women that enable financial inclusion, build skills and promote entrepreneurship, improve health and wellbeing. To date, the programme has reached more than 15 million women; 33% of the target. She also launched ‘Women First’ in Turkey, in partnership with the Turkish Ministry of Family and Social Affairs. She is a regular mentor to a number of senior women professionals at Vodafone, and served as a selected mentor for the ‘Women on Board Association” (WBAT Turkey).