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Since 2014 Serpil has chaired Vodafone’s global Inclusion for All Committee, which has led a pioneering agenda towards colleagues, customers and communities to improve diversity and inclusion. Serpil has championed the development and rollout of specific apps and services to support women in markets where Vodafone operates – such as the domestic violence app, and drove a target of connecting an additional 20 million women in Africa and Turkey, achieved four years ahead of schedule. In March 2020, Serpil led the development and launch of Vodafone’s #ChangeTheFace initiative – a call for action based on ground-breaking research into the lack of racial, gender, age diversity within the technology industry. This evolved into the #ChangeTheFace Alliance where leading global tech companies and organisations collaborate on accelerating diversity and equality in the technology sector. In February 2022, Serpil received the Diversity In Tech Outstanding Achievement Award at Mobile World Congress.