Nicola has been instrumental in creating an inclusive culture at Facebook across the EMEA region by bringing awareness to Facebook’s impactful diversity and inclusion initiatives and programmes. She advances the work highlighted in the annual Diversity Report 2019, now in its sixth year, and increasing recruitment of people from underrepresented groups, through initiatives such as ‘Diverse Slate’ recruitment and internal resource groups. Nicola promotes flexible working and launched BackHer, designed in partnership with Creative Equals, which supports women returning to work. She implemented Managing Bias training and Be the Ally courses across her region and launched, and is executive sponsor of, Facebook EMEA’s Business Resource Groups (BRG), Women@ and Black@. Nicola has also built a successful women in leadership development programme across EMEA. This programme reaches out to staff, charities, school children and partner organisations through events, such as Balance for Better, celebrating women in Dubai. Externally, Nicola launched #SheMeansBusiness in seven markets across EMEA to empower women to start their own businesses by giving them access to advice, support networks, partnerships and events. Previously, Nicola chaired the Women’s Aid Development board and was the first female president of the Institute of Practitioners in Advertising, where she launched the Women of Tomorrow awards and the Creative Pioneers apprenticeship programme. She also served as director for the Women’s Prize for Fiction.