At Mindshare, Valerie has led a number of client campaigns promoting gender diversity and inclusion. In the Chicago office she works to keep the Director level community, which is 80% female, connected through peer mentorship, training opportunities, knowledge sharing, and support. In light of the pandemic and remote working, she launched a monthly series to this effect, keeping Directors across different teams better connected, and uplifting future women leaders across the office. She also personally mentors and guides junior-level women in their careers at the agency, developing and implementing plans to help them succeed. Valerie’s work with General Mills has resulted in programs that drive diversity and women’s empowerment across the media industry and society at large. In the past year, her work won in the Multicultural and Social Good categories at the MMA’s Smarties, and was shortlisted for the Inclusive Campaign of the Year category at the Festival of Media Global.
