At Irish Life Group and in the wider sector, Simone has taken a root to branch approach to stamping out gender bias in financial services and beyond. She established the Achieve Your Potential ERG to drive gender balance across Irish Life; she introduced policies allowing both parents to share responsibilities more equally; she rolled out unconscious bias training to over 800 people managers, with 83% of staff reporting heightened D&I awareness as a result; she introduced a full parenting support pathway with workshops and resources; she established a female leadership programme; and she undertook a complete review of recruitment practices and policies to remove any bias from the process and ensure a wider pipeline of diverse candidates for the future, among many other successful initiatives. Externally, Simone developed Irish Life’s involvement with Irish government-launched P-Tech, promoting social inclusion of young people in the north east inner city of Dublin. She is a member of the financial services working group of the 30% Club and has been instrumental in the development of the new Girls in Financial Services Schools’ programme. Simone is also a board member of Business to Arts, and is a regular keynote speaker at events in Ireland and internationally, fostering a sense of belonging for women in financial services.