Nicole believes empowering her colleagues is critical to success, so she ran a companywide workshop for all female staff and male managers that openly addressed the unique challenges women face in the workplace – from not speaking up in meetings and going for promotions, to the importance of supporting other women and creating a work/life balance that actually works. She was then invited into other companies she works with to present the session to their teams. She also worked with her team to promote International Women’s Day, involving inspirational speakers inside and outside the business promoting their successes and the importance of creating a personal brand. Externally, in 2017, Nicole started work creating a Diversity and Inclusion network – Balance – across Out of Home advertising to drive more balanced representation in all companies. She has signed 10 businesses up to Balance, who are now actively involved and making real change happen. The network is open to everyone who works in Out of Home advertising and provides information, training and advice to inspire women and BAME employees to stay in the sector longer while attracting new diverse talent.