As Associate Director at Mindshare, Michelle has been working with Dove/Unilever on breakthrough advertising campaigns around women’s self-esteem, alongside cultivating gender diversity within Mindshare itself. As the Events Lead of Mindshare’s ERG, The Collective, Michelle has created experiences which bring women’s and minority voices to the forefront. With Dove, she led an award-winning campaign to reframe the concept of beauty, working with Hearst editors from Cosmo, Harper’s Bazaar, O Magazine and others to integrate powerful images of diverse beauty and change young girls’ perspectives on antiquated beauty standards. Michelle was also involved in a panel for Dove’s Self Esteem Project, an educational curriculum developed to strengthen girls’ self-esteem. She has also been involved in a mentoring program which pairs young professionals with teenagers to provide advice and encouragement through their high school years.