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Mamaa has led Roots, WPP’s Ethnic and Cultural Diversity employee network since 2019. The group actively amplifies ethnic minority voices within the business, particularly those of ethnic minority women. Mamaa’s work to expand Roots and embed inclusive thinking throughout the global network has led the community to grow by over 400% since 2017, with 160% more agencies participating. In 2020, Roots expanded to Amsterdam and Canada, with ongoing expansions into Australia and Asia. Rallying WPP’s people and leaders to support women in the business through times of distress and grief has been another of Mamaa’s priorities. In response to Sarah Everard’s murder, rising Asian hate crimes and India’s COVID Crisis, Mamaa built and hosted educational resource libraries and held safe room discussions to encourage judgement-free conversations. She is committed to ensuring female voices are overrepresented both at Roots events and in speaker nominations for WPP townhalls.