Julia founded Gaia Innovation Ltd to build positive links between schools, employers and universities, in order to encourage children to aim high, equip themselves with creativity and technology skills, and seek careers in the growth industries associated with the Fourth Industrial Revolution. These industries tend to be male dominated, and so she uses successful female role models in all activities to demonstrate to both male and female students that women can perform at the highest level in industry and academia. In 2016, Julia founded the UK Automotive 30% Club, a group of progressive CEOs and MDs of the UK automotive industry. The goal she has set is to achieve 30% of key leadership positions in member organisations to be filled with women by 2030, and she has devised a 4 phase “30 by 30′ strategy in order to make this happen. She has also recently launched a “303030” Campaign in collaboration with the charity Speakers for Schools which will see 30 senior automotive executives go into 30 schools to give inspirational speeches, and then provide 30 executive work shadowing placements to girls where they will spend a week with the senior leadership team of that business.