As CEO, over half of David’s direct reports in the UK Executive Team are women and he has proactively focused on addressing gender balance and pay among these senior leaders. In his previous role, all four of the key regional operational roles were (and remain) occupied by women, and the level below is almost two thirds female. He has been instrumental in developing a strong future pipeline both in current and former roles, with 75% of “key performers” on the UK talent plan being female. David is a regular mentor, and the most senior Bupa trustee of the independent grant-giving Foundation, giving him the platform to drive and support gender diversity in the group’s membership. He has also successfully launched Bupa’s new Code of Conduct in all the UK businesses, which strongly outlines policies for gender diversity, for present and future stakeholders. Under David’s leadership, Bupa UK is also involved with BITC gender campaigns and DiverCity.