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Beth’s actions to promote gender equality on behalf of WPP include serving on the firm’s ‘SeeHer’ committee, mentoring across the organization, and sponsoring Black women as part of the Safe Space program. Within VMLY&R, Beth ensures commitment to pro-bono work supporting women-run businesses, and works hand-in-hand with the HR department to ensure that there is always a focus on gender diversity across the hiring and promotion of talent. The World Woman Hour she created, showcasing 60 female stories for one minute each, received millions of views on Facebook Live and You Tube where they aired, whilst VMLY&R’s partnership with Luminary has produced content allowing women to hear from others and learn from their stories. During the pandemic, the organization took a very personalized and flexible approach to work hours and locations, and in doing so achieved its goal of retaining women and talent disproportionately impacted.