Anoushka recognized that HSBC could play a larger role in promoting gender equality with its clients and the communities where it operates. This realization led her to successfully propose and then lead Gender Lens Finance (GLF) at HSBC. GLF is a formal, business-led initiative that aims to leverage HSBC’s position and products to extend financing and resources to women globally. GLF has become a part of HSBC’s business strategy by addressing gender equality as both a social and business imperative. Anoushka also founded the “Coaching Circles” program within the firm’s gender equality Employee Resource Group. Participants in Coaching Circles receive group coaching from senior managers on career development. Based on its success in the US, Coaching Circles is being rolled out to HSBC markets globally. Anoushka has represented HSBC on WeConnect International’s “Council Scaling Women-Owned Businesses” and currently serves as a global board member at Women for Women International.