Yasmine is passionate about creating safe and supportive spaces for women, and has hosted workshops on ‘Exploring the Female Experience’ for IWD, as well as chairing Allyship events to enable male employees to become better allies to women. Yasmine has developed training to ensure recruiters remove biased language in the recruitment process, to encourage female applicants. She has also championed a company-wide showcase that celebrated unsung women and their contributions. She set up and now leads the Inclusion Group at Media Zoo. Yasmine developed the first parental coaching program while working at News UK. This enabled women to quickly reintegrate into the workplace, reducing anxiety and imposter syndrome. Furthermore, she set up the first internal business-wide mentoring program, with a particular focus on championing women to mentor other women. Yasmine was the Gold winner of the Rising Star Award in 2021 for the impact of her Diversity and Inclusion work
