The ex Chief Executive Officer at Unilever Prestige, Vasiliki Petrou, champions representation with women in top roles across finance, supply chain, and HR. Vasiliki led for the beauty industry a new to the world business model of how to buy companies and grow them ahead of the market focusing on founders and a social and digital first approach. She led a workforce of 3,000+ employees, 80% of whom are women, Vasiliki is committed to fostering diversity and inclusion.Vasiliki hosts industry panel discussions and diversity workshops, including the launch of the Diversity, Equity, and Inclusion report in partnership with CEW, The MBS Group, and Science Magic in November 2023. Under her leadership, six of Unilever Prestige’s ten brands were founded or co-founded by women. As Chairwoman of CEW UK, Vasiliki leads an organization with over 10,500 members dedicated to the beauty industry. CEW focuses on education, recognition, and philanthropy, offering group and individual mentorship programs, educational sessions, networking events, and training to empower and uplift women in beauty.
