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At Edelman India, Smita has instituted several informal knowledge building platforms for women members willing to expand their sectoral knowledge and thus open career path in otherwise male dominated sectors within India. She personally mentors close to 10 women members of different teams, and has setup informal cross-gender reciprocal mentorships between varied team members aimed at nurturing skill and career development across practices and skillsets. In 2015, Smita co-founded a social development organisation JanmFoundation.org which is presently operational in two Indian states of Uttarakhand and Haryana, creating financial inclusion for women in rural communities of these states.

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