Simon is committed to the progression of talented women at all levels through an inclusive culture. He has developed Direct Line Group’s people strategy to support the company’s mission to make insurance easier and better value for customers. Diversity and inclusion is at the heart of making their strategy sustainable for the future, and they have raised the profile of this debate at Board and Executive level over the last 2 years, while also accelerating a range of tactical activity to drive immediate benefit. They are signatories of the Women in Finance Charter and members of the EveryWoman Network. Direct Line Group focus on everyone being able to ‘bring all of yourself to work’ as a key value. Simon is also a voluntary advisor of the Leadership Pipeline, which promotes women progressing in business.