Shelina is Director of Consumer Equality at Ogilvy Consulting, pioneering an industry paradigm shift to tackle ‘consumer inequality’ facing Minority Ethnic groups, to drive business growth. An award-winning business leader, she’s also Ogilvy’s Vice President of Islamic Marketing, and has worked to engage Muslim audiences with some of the world’s biggest brands and exciting start-ups. Shelina is a passionate advocate for businesses and brands to reclaim their creative and commercial superpowers for business growth and societal impact. She’s a board member for IMPRESS, the UK’s only charter approved press regulator. She is a bestselling non-fiction as well as a children’s author, including her memoir ‘Love In A Headscarf’ and her most recent kids’ book about the British Empire “Story of Now: Let’s Talk About the British Empire”. As a podcaster, op-ed writer, and sandwich generation carer, she is working hard as a polymath-in-progress to create social and cultural change.
