Sara Alashqar, Area Head of Talent, Organizational Effectiveness & Inclusion at BAT, has been instrumental in shaping diversity and inclusion efforts across her area. Her work has contributed to increased representation of women at management levels and significant appointments in traditionally male-dominated roles across the Middle East. In recognition of her efforts in driving excellence within her field, Sara was nominated as the HR Rising Star of the Middle East in 2022. She has played a key role in implementing flexible work enablers, leading inclusive policy reviews, and fostering communities that reflect the diverse makeup of her area. Her globally recognized Stay Interview initiative, highlighted by institutes like Top Employers, is considered a best practice tool. Beyond her corporate achievements, Sara, a young leader on the world stage, actively mentors and supports rising professionals, using her own accelerated journey as a source of inspiration, proving that nothing is impossible.
