Preeti was instrumental in the development and delivery of GroupM’s ‘Walk the Talk’ initiative, designed to empower women to identify and achieve their purpose by providing the tools to confront barriers and create a more balanced vision for the future through sharing experiences and learning to become more effective leaders. This year, Preeti was honoured at the Women Leading Change Campaign Asia Awards for her leadership in fostering innovation in the media and marketing industry. One of many campaigns headed by Preeti which sought to bring change was NAYI SOCH, designed to challenge stereotypes and build new role models in India, which was shortlisted at Cannes. Previously, Preeti headed a campaign with Indian cricketers to question why they shouldn’t have their mothers’ names on their jerseys, which was well-received across the country.