Nicky is leading the diversity charge in the marketing industry, with the board at her agency MRM-McCann boasting a 50:50 gender split, including the recent hire of a female Chief Financial Officer. The agency has also become a founding supporter of the Creative Equals Returnship programme, welcoming women back in to the industry following a significant absence. MRM-McCann continues to invest in retaining female talent, sending 4 women to the Global Web Summit in Lisbon and maintaining their Flexy Forty programme, allowing women to ‘work work’ around their lives and family commitments without judgement. Externally she has been working with NoMore, the charity working to end domestic and sexual violence against women, creating work that will use voice technology to highlight the warning signs of verbal abuse – a common precursor to physical violence. She has also worked with the Miscarriage Association on their Cards of Acknowledgement project, allowing the charity to, quite literally, put help in the hands of those who need it most. She was also President of the Direct Jury at the Cannes Lions Festival 2019, the most prestigious industry awards show in the world.