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As Chief Executive Officer, Keith has been instrumental in defining IHG’s culture as one of inclusion, and to the sense of belonging colleagues feel and the freedom they have to be themselves. A commitment to champion a diverse culture where everyone can thrive is at the heart of IHG’s ‘Journey to Tomorrow’ 2030 Responsible Business plans, and the company has a set of targets to help achieve this, including driving gender balance and a doubling of under-represented groups across our leadership. Throughout the pandemic, recognising the pressures it has placed on all IHG colleagues, Keith has ensured that colleagues can prioritise wellbeing and manage family and work needs, including with the introduction of new global flexible working guidelines and recharge days to allow colleagues to recuperate.