Julia Muir is the CEO of Gaia Innovation, and Founder of the Automotive 30% Club; a network of 42 CEOs and MDs aiming for minimum 30% representation of diverse women in key roles by 2030. She specialises in enabling women to achieve their potential, encouraging male allies, and inspiring young women to join automotive. Julia organises the Inspiring Automotive Women Awards and the Inspiring e-zine and Super-Network to motivate women to progress; and leads the Inspiration for Innovation Network of volunteers engaging with schools to dispel career stereotypes and inform youngsters about D&I. She is the leading voice on gender-balance and women’s inclusion in UK automotive, is on the steering committee of the Global 30% Club, and is a Gender Equality and Diversity Ambassador for the Silverstone Technology Cluster. Her book, “Change the Game: A leader’s route map to a winning, gender- balanced business” will be published in March 2021.