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Jorge promotes gender equality within HSBC Mexico by actively participating in the ERG Balance activities. He signed the WEP’s from UN Women to support gender equity actions within the organization and has worked with authorities of the financial system to reinforce gender balance actions. Also, Jorge promotes a DEI agenda with ABM (Mexican Bank Association). This year, under his administration, HSBC Mexico launched “Mujeres al Mundo”, an initiative from Argentina focused on products and services for women. As a result, HSBC Mexico has increased the number of women in leadership positions from 22% in 2017, to 30% in 2021, above the regional goal and 13% above the national average. In addition, women in succession plans of the Executive Committee increased from 68 to 92% in the last five years. Before working at HSBC, Jorge participated in launching Women in Wall Street in NY.