Skip to main content

After almost 20 years of experience in the industry, Haydi noticed that the inclusivity of women in the workforce has been an ongoing battle. Once in a managerial role she felt she had the capability of making a change, and now leads an all-female team. Within the last two years she has received women from the global graduate program on to her team so that they can learn and move up the ladder of success, with her priority being to make sure that they have a voice and are heard. Haydi has also been driving and managing a transformational Customer Experience Strategy at the bank for the last two years, in an attempt to encourage a culture shift across all layers of the organization. She is driving this change through the SMILE Program (Service Magic through Innovation, Listening & agile Execution) and has already started seeing signs of success in the first two years of the program.