Despite an already challenging work-life driving operative and strategic initiatives across the Middle East with her team of 4, Esther stepped up to the Business Area Middle East & Turkey D&I Board, helping to define the DEI Mission Statement: “No fear – to look different, speak different, think different. Difference creates opportunity. Inclusion creates value.” Esther understands that difference creates opportunity and inclusion creates value. Her priority is to increase women’s representation at the senior level, and she established a Female Talent Coaching Program and, with HR support, launched a Women Network. She also contributed to the re-launch of the Employee Recognition Program and organized various Panel discussions. Esther is responsible for 4 DEI newsletters annually and presents DEI themes as part of the “Welcome day” for new joiners in Switzerland. Esther sees the advantages of reverse coaching where the young generation coaches the older and initiated a pilot program in this area.
