For the past two years, Daniela has been the Chair of GEN GroupM’s gender ERG and has worked with fellow ERG Unite, representing LGBT+ employeed to raise awareness of gender diversity, including trans and nonbinary. She also has been supporting the Visible Start returners program that welcomed 45+ women from diverse backgrounds back into work or a first career. She is currently working with two of these women in her team. Daniela will continue to champion the program, work on the launch of the next iteration and serve as an ally to challenge ageist attitudes and those against parents, carers, and disabled people, to create opportunities for those underrepresented in the industry. Daniela also pitched and designed a Listening Project, qualitative 1-on-1 interviews providing insight on barriers to gender parity, and the annual WPP Belonging Survey data, which provides key insights. Furthermore, Daniela is a member of the Bloom women’s network as a mentee, enabling her with confidence, gravitas, and the skills to build a network of allies to push for gender equity.
