As Japan Market Unit Lead of Accenture, Atsushi initiated Project Pride – a workstyle reform initiative with the aim to create a working environment which is practical, equal for everyone, and free from discrimination. The outcome of this initiative has been reduced overtime work, greater employee retention, and an increased use of paid holiday time. Since launching Project Pride, the number of women working at Accenture Japan has increased from 21% to 35%, with 44% of new hires now women. Following this transformative work, Atsushi speaks regularly at events on the importance of diversity and inclusion, as well as advises other organizations in Japan on adopting work practices which promote and support gender equality.

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