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Adrian serves as CEO of Hong Kong, Taiwan and Thailand for Edelman, and a founding member and Co-chair of Male Allies, a charity under The Women’s Foundation. The raft of policy changes and engagement initiatives introduced under his leadership have led to a reduced turnover from 35% in 2017 to 19% in 2021. The firm has also seen an increase in the percentage of women on the leadership team from 30% up to 50%, and on the management team from 40% up to 55%. Pay has also been equalized, and 100% of working mums have been retained for the third year running. The many DEI initiatives Adrian has overseen have included a dynamic working policy for all; increased holiday allowances; balanced panels for hiring and reviews; the replacement of paternity and maternity benefits with primary and secondary carer benefits; and a partnership with The Women’s Foundation that provides mentoring and training.