Wael is the Area Director of BAT APMEA West at BAT, overseeing strategic agenda, commercial delivery, talent and culture for 17 markets across extensive geography. Wael joined BAT business in 2003 and has enjoyed an impressive career being based in Lebanon, Congo, Egypt, South Africa, Pakistan and UAE. He has always seen his job to lead with empathy and foster the culture of inclusion for all genders, ethnicities and backgrounds. In just two years, Wael drove a substantially improved gender diversity representation in senior teams and management, increased female representation from 10% to 15% in senior roles and from 20% to 30% overall. He is committed to supporting working parents as well as coaching female talent for future career development and progression. Wael is the main executive sponsor for the Women Inclusion Network (WIN) that promotes allyship and elevates women within the business.
