Joanna takes an active role in recruitment, ensuring job adverts appeal to a diverse audience. As a result, Snap Finger Click is 40% women, well above average in Technology. At Snap Finger Click, they create games designed to appeal to a diverse audience outside of hardcore gamers; Joanna is responsible for the design of these games. When she arrived at the company in 2017, she helped create a flexible working policy so that staff could work from home, choose their hours, and choose to work part-time. This new policy benefits, especially parents. Joanna promotes Limit Break, a mentorship for underrepresented groups (including women), to the staff and encourages them to apply as mentors and mentees and has been a mentor herself since 2020. Furthermore, she has worked with the social media manager to create content promoting the work of women employees and dispelling myths about women in games.
