Allison is the U.S. communications lead for Mindshare Collective, an employee group that drives intersectional diversity within Mindshare and clients’ media plans, with identity groups including the LGBT+ community, women, Latinx, and more. She drives numerous events year-round in partnership with media companies like Paramount and senior leaders that highlight women/minority voices and create a sense of belonging for people at Mindshare. Allison also worked on the launch of Mindshare’s Latinx private marketplace that drives clients’ ad dollars to support the voices of Hispanic & Latinx journalists and content creators across the U.S. She was instrumental in working with media vendors and Mindshare’s programmatic & planning teams to create a catalog of sites that prioritize and amplify LatinX journalism. Thanks to Allison’s work, thousands of dollars were donated to nonprofits that support women and other marginalized communities on behalf of Mindshare.
