Samantha has DEI at her core, and she is a member of several groups, including the Diversity Project and internal D&I Steering Committee and the Working Parents And Carers Network, of which she is also the founder. In addition, Samantha is a member of the Pride network, Race and Culture network and Gender Inclusion Network. Since 2019, she has been campaigning to raise awareness of pension wealth inequality. She has produced four industry-leading reports since 2019, which have gained international media coverage, reaching an audience of 2 billion +. For years, Samantha has been promoting DEI activities within and outside of her organization and pushing to create greater equality for all. As a recently qualified financial adviser, Samantha is passionate about helping women to understand their pension gaps and how they might close them to reach their retirement goals.
