Ashreen Mridha, Area Senior Brand Manager at BAT, launched the Lean In initiative at BATB to provide mentorship to over 227 women, leading a circle for 15 women to address career advancement and gender biases. Collaborating with senior leadership, Ashreen revised maternity leave policies and advocated for an office childcare facility. Ashreen founded the mixed-gender sports initiative BAT Ballers, promoting inclusivity through regular activities and tournaments with a balanced gender ratio. As a champion of women empowerment, she spearheaded the Power of Passion music competition with an all-women vocal lineup and invited an indigenous all-women band for Women’s Day. Ashreen also founded Deshi Ballers, a nonprofit for women’s basketball development, organizing tournaments, camps, and women’s leadership exchange programs, and received a National Award in 2021. She also launched Bangladesh’s first children’s book on girls in sports and developed the first group of licensed women basketball coaches.
